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A progressive representation in ads
June 24, 2016
By: TOM BRANNA
Editor
With Cannes as a backdrop, Unilever said it is moving its advertsing away from stereotypical portrayals of gender; delivering fresh campaigns that are more relevant to today’s consumer. The company is using the tagline, #unstereotype. Unilever is urging marketers globally to be aware of the outdated stereotypes of gender that advertising still propagates and the fact that progressive portrayals are proven to not only be better for society, but better for brands. “Stereotyping in adver...
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